As we step into a new year, it's the perfect time to reflect on the incredible journey of 2024, a year filled with creativity, inspiration, and growth for our beloved brand. From launching exquisite collections to expanding our digital presence, we've embraced the classic elegance of the "old money" vibe while continuing to celebrate femininity and sustainability. Join us as we look back on some of the special moments that defined this unforgettable year.

Embracing Timeless Elegance: The Old Money Vibe Collection

This year, we drew inspiration from the sophisticated allure of the "old money" aesthetic, crafting a collection that embodies timeless elegance. We delved into vintage archives, reimagining classic silhouettes with a modern twist. The result? A line of clothing that exudes grace and refinement, perfect for those who cherish enduring style over fleeting trends.

Capturing the Essence: A Photoshoot on the Amalfi Coast

To bring our "Old Money Vibe" collection to life, we chose the breathtaking Amalfi Coast as our backdrop. With its stunning vistas and enchanting atmosphere, it was the ideal setting to showcase our creations. The shoot not only highlighted the beauty of our garments but also captured the essence of our brand's dedication to quality and elegance.

Just Around the Corner: Our Linen Bridesmaid Collection

Throughout 2024, we committed ourselves to developing our eagerly awaited linen bridesmaid collection, paving the way for its exciting launch in 2025. This collection, crafted with care and detail, is designed to offer bridesmaids a perfect blend of comfort and sophistication. Our goal is to provide customers with a sustainable yet feminine option for bridesmaid wear, versatile enough to suit anything from beach weddings to more formal venues. Each piece is thoughtfully designed to enhance the beauty of the wearer while maintaining a harmonious relationship with nature, reflecting our unwavering commitment to sustainability.

Expanding Horizons: The Launch of Wrinkles Shop Eshop

In 2024, we also celebrated the successful launch of the eShop for our sister brand, Wrinkles Shop. This milestone marks an exciting chapter in our digital journey, allowing customers to explore a curated selection of handcrafted linen products at their convenience. The new platform seamlessly integrates our commitment to quality and craftsmanship, offering an enhanced shopping experience for our valued community.

Cherishing Our Creative Team: Moments of Joy and Collaboration

None of these achievements would have been possible without the dedication and passion of our incredible team. Throughout the year, we celebrated countless special moments together, from brainstorming sessions fueled by creativity to celebrating the successful launches of our collections. One of the most memorable moments was our photoshoot on the Amalfi Coast—a crazy idea that we brought to life without big shooting crews or unlimited budgets. In true DIY spirit, even our brand owner got hands-on, managing both the photography and makeup herself. Our brand’s success is truly a testament to the hard work and talent of each member of our tight-knit, feminine team.

Looking Ahead with Excitement

As we close the chapter on 2024, we look forward with excitement and anticipation for the new adventures that 2025 holds. We are committed to continuing our journey of creating beautiful, sustainable fashion that empowers individuals to express their unique style with confidence.

Thank you for being a part of our journey, and for embracing elegance and sustainability with us. Here’s to more beautiful memories and milestones in the coming year!